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Commercial real estate · Next.js · WordPress

The New 1540 Broadway

A premium digital showcase for a 900,000 sq ft Midtown Manhattan vertical campus, bringing together the building, hospitality-led amenities, location and available workspace.

ContributionResponsive frontend implementationExperienceCommercial real estate websiteCore stackNext.js · WordPress · Motion
1540 Broadway website lobby presentation

My contribution

I implemented the responsive frontend using Next.js with WordPress-managed content. My scope is the website experience: presenting the property, its amenities, location and availability across screen sizes.

  1. WordPress-managed property content
  2. Responsive Next.js pages and image layouts
  3. Motion and visual transitions
  4. Clear routes to location and available space

The implementation challenge is balancing large photography and motion with readable content and clear navigation. The property's floor count and area describe the building; the work demonstrated here is the frontend implementation.

Inspect the live website.

The property story

The website presents the building as a complete workplace experience rather than a list of specifications. Large-format imagery, restrained typography and deliberate motion connect its renovated spaces, amenities, Times Square location and availability.

Frontend focus

The implementation balances visual scale with usable navigation and responsive behaviour. The WordPress-backed content structure allows the building team to maintain key information while the frontend preserves a consistent premium presentation.

  • Responsive Next.js page implementation
  • WordPress-managed content
  • Motion-led transitions and image storytelling
  • Building, amenities, location and gallery journeys
  • Availability paths that remain clear across devices

Experience outcome

Prospective occupiers get one coherent route through the property: first understanding its character, then its workplace offering, location and available space. The design supports exploration without losing the commercial purpose of the site.

Review the editor-to-page boundary

A custom frontend needs a clear agreement about editable content and layout responsibility. For a building page, the reviewer can trace a title, introduction, brochure and availability from the content source to their place in the public experience.

The downloadable field map is an original synthetic example for discussing that boundary. It is separate from this project's internal implementation. Review which fields are optional, who approves the values and what should happen when content is missing.

Before a new project is handed over, agree publishing ownership, repository/deployment access and the scope of ongoing updates. See the Next.js implementation service and migration planning guide.

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